About

My name is Zeno J. Jones. Technically I’m a marketing professional out of Louisville, KY. Thank you for reading this blog. I’m happy for you that you have so much free time to waste.

I am a multi trillionaire and have hidden my vast gold reserves in natural deposits all throughout the world. So if you ever stumble across any please return it to me as soon as possible.

Life is like a road trip. As a younger man my road trip took a stop in a little place called Harvard, which was essential to my development into a slightly older man. There I learned how to think properly and how to conduct myself as an adult. And if I had never stopped in that town on my road trip back from a Weird Al concert my life would not have been the same, but I did. I stopped there and got a sandwich. And that sandwich changed my life. I mean, there was a fried egg on it. I had never heard of that before. It was life changing (also cholesterol changing). I went to school at the University of Louisville to study business. It took years and it doesn’t seem that important now that I think about it. Then I went back for 2 more years to study masochism. They said they didn’t offer that degree but as a consolation they let me get an MBA, which seems very impressive if you’ve never been part of an MBA program.

Now, about this blog. It is important to read the entire about me section before starting the blog. Don’t gloss over it and just move to the good stuff. This is the good stuff. I promise. So if you’re not enjoying yourself right now, turn back because it won’t get any better. Simply read each word in backwards order you’ll forget everything you’ve read so far, like winding back an old cassette. You could sue me for time you’ve wasted but it would only waste more time. I’d give you some of my time as consolation but I waste all of it writing this blog.

If you need waste some time, tell me why I’m wrong about something or have something interesting to add, my email is zenojjones@gmail.com

Stonewater Context

Stonewater refers to the limestone filtered water that gives the proper mineral properties to the Kentucky water used when distilling bourbon- a claim of which I am aware is little more than marketing spin. I am also aware that bourbon isn’t region locked like Champagne or Tequila, but it should be. It’s all we’ve got, damnit. Just as faux champagne must be called sparkling wine and fake tequila is legally mandated to be called mezcal, corn mash whisky made outside of the Bluegrass should be called something else, like pisswater or Jack Daniel’s.

Context refers to the point of this site- to organize thoughts, bar theories and assumptions into semi-coherent arguments. This is something I hope to get better with over time. There is no set agenda. I will pick topics which will seem random to be but will likely form some sort of unconscious pattern.

About Me

Thanks to a genetic trait handed down to me by my dad, I get really into new, short lived hobbies every few months. I’m essentially a 30 year echo of him- fainter and less defined, but the same general noise. I’ve gone through obsessions of woodworking, modding video games, history, blues music, videography, bartending, world building, being a brewer’s apprentice and historic home renovation. I am an expert in none of this. I don’t have the talent or time to be a true renaissance man, so I’ll stick with being a modern generalist.


Friends

Chris Jones– Photography

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Spencer Price– Industrial Design

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Natalie Kaelin-
Prop/Photo Stylist

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Jared Kaelin– Landscape Architecture

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